About us

is a direct-to-fan premium play company creating way better play for the stories that fans are passionate about.  We are founded on a shared obsession to supercharge immersive play experiences that bring great stories and characters to life. 

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KEVIN MOWRER

FOUNDER/CEO

Ran Hasbro’s global R&D, founded/ran Hasbro’s entertainment division.

Inventor and Multiple play patent holder

Founder/principal Mowrer Meta-Story

 Creator/Producer Kids Video entertainment, Multiple Emmy Awards and Gemini Award.

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ADRIAN ROCHE

CO-FOUNDER/CO-CEO

Managing Director Fisher-Price/Kiddicraft in UK

Sr Management Inc/RC2 first in UK then USA

V.P Preschool, Boys and Licensing at Mega Brands, Montreal Canada

President North America-Alpha Toys

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DAVID CIGANKO

CO-FOUNDER/CDO

VP global product design leadership, Mattel/Fisher Price

Design and management Ideal Toys Corp

Director Kiddicraft Toys (UK)

SVP design, engineering, QC, pkg,  Little Tikes (0 – 8yrs old). 

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HENRY KATES

CO-FOUNDER/CLO

Legal expertise in corporate finance, operations, licensing, mergers and acquisitions.

GC services to mid-market companies in mfg, IP and distribution.

Turnaround expert; Interim CEO of private companies

Past President manufacturing and packaging division of publicly traded company.